Featured New Business & Management Titles
Instagram For Business For Dummies
Put your best brand story in front of 1+ billion users!
One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics—and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.
The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.
- Set up your account, profile, and analytics
- Upload content and get smart with IG Stories and live video
- Build and target paid advertising
- Master the art of the hashtag
Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your business—and there's no better way to begin a gripping new chapter in that story than with this book.
Business Doing Good
Outlines six principles and best practices for hiring and retaining women with challenging backgrounds Recently, business leaders have shifted their focus from a profit-only mindset to considering the impact of their businesses on all stakeholders. At the same time, the United Nations set aggressive Sustainable Development Goals (SGDs) to improve our world by 2030. These SDGs address all major needs facing our world today, such as: eradication of poverty and hunger, access to clean water, gender equality, and decent work and economic growth. These are significant problems facing the world that have in the past largely been left to nonprofit organizations and governments to solve. Investors and customers have higher expectations for companies to make a positive social and environmental impact. They want to know business can do good. Following suit, today's business leaders are starting to recognize we will never fill the gap between where we are and where we want to be if businesses do not also do their part to contribute sustainable solutions to these enormous social problems. This book provides a guide for businesses to make a significant positive impact while also benefiting their businesses. Business Doing Good outlines six principles business leaders can implement to effectively hire women who have experienced incarceration, poverty, addiction, and/or engagement in the sex trade. While making a difference to both these women and communities, businesses benefit from the women's resourcefulness, resilience, ability to motivate, and other unique skills and perspectives only available to someone who has overcome difficulties. Investments in women, in general, are exponential as they are more likely to return that investment to future generations. The impact is endless. If we are going to end poverty and create economic development, women who have overcome challenging pasts cannot be excluded.
The Elevated Communicator
Discover your communication style and elevate consciousness at work to build trust, strengthen collaboration, relieve stress, and improve wellbeing.
Our work lives revolve around effective communication. It is essential for cultivating trust and team collaboration, as well as strengthening our motivation and wellbeing at work. And with teams experiencing more anxiety, stress, and burnout than ever before, strong communication skills have never been more essential.
The key to this clear and effective communication begins with understanding our own personal communication styles. Bringing our whole and authentic selves to work improves relationships and teamwork. The better we understand what drives us, how we impact others, and how our wellbeing impacts our communication, the faster we can close communication gaps to build healthy, successful, and satisfying work lives and more intentional careers.
Drawing on more than a decade of original research on communication tendencies, as well as proven mindfulness and habit-formation techniques, Maryanne O’Brien has developed a proprietary model of communication styles: Expressive, Reserved, Direct, or Harmonious.
In The Elevated Communicator you will find:
-A self-assessment to discover your own personal style
-An in-depth style profile to strengthen self-awareness and help you play to your style’s strengths
-The connection between emotional health and communication patterns
-Strategies to manage your communication style under stress
-Practices to improve your well-being and reduce conflict
-Ways to care for your communication style and improve your wellbeing
-Methods to flex toward other styles to communicate more effectively with people
-Advice on building healthy, trusted, and productive working relationships
Perfect for fans of StrengthsFinder 2.0 and Gretchen Rubin’s The Four Tendencies, The Elevated Communicator’s personalized, mindful approach inspires readers to develop daily practices to spiral up, raise consciousness, inspire accountability, and discover their full potential at work.
Scale for Success
'Both inspires and exposes the challenge of making it big.' – Financial Times
All it takes to start a business is a great idea and initial funding. But when it comes to growing and scaling a business – turning it into an enduring success – it becomes much more difficult to manage and sustain the various elements that are involved. You need to set out a clear plan, sustain funding, optimise marketing opportunities and develop an effective team. There are many opportunities to fail but, with Scale for Success, readers will gain valuable insights and practical advice from a global array of entrepreneurs and business leaders who have paved the way to their own versions of commercial success.
Scale for Success features 30 entrepreneurs and CEOs, including Dame Shellie Hunt, Jeremy Harbour, David Meerman Scott and Paris Cutler. These inspiring figures share their stories of successful growth and scaling and, most importantly, the practical and adaptable advice and guidance that led to their businesses moving effectively on to the next stage of growth. With insights from world-renowned figures in industries such as tech, real estate, marketing and fashion, this book provides an eclectic array of original ideas and approaches that have been proven to be effective. Narrated and curated by writer and former entrepreneur Jan Cavelle, this book provides an engaging and enlightening pathway to scaling success.
Why Startups Fail
If you want your startup to succeed, you need to understand why startups fail.
"Whether you're a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading."--Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way
Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn't answer it.
So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.
* Bad Bedfellows. Startup success is thought to rest largely on the founder's talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly.
* False Starts. In following the oft-cited advice to "fail fast" and to "launch before you're ready," founders risk wasting time and capital on the wrong solutions.
* False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand.
* Speed Traps. Despite the pressure to "get big fast," hypergrowth can spell disaster for even the most promising ventures.
* Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both.
* Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong.
Drawing on fascinating stories of ventures that failed to fulfill their early promise--from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles--Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them.
A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Side Hustle to Main Hustle
Side Hustle to Main Hustle helps women successfully transition to full-time entrepreneurship today.
Throughout Side Hustle to Main Hustle, author and award-winning host of The Woman Behind the Business Talk Show, Angel N. Livas shows women how a "B.E.A.S.T. Mentality" can aid them on their journey to full-time entrepreneurship. Within Side Hustle to Main Hustle, women learn how to:
- Transition their side hustle into a full-time business
- Build a sustainable business that's structurally sound
- Develop strategies to address their business objectives
- Identify and attract their target audience to increase clientele
- Establish a brand that's trustworthy and authentic
The Heart of Business
"It was Fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early, dark days as CEO of Best Buy, a job most thought he was crazy to accept. Amazon was tearing a disruptive path through retail, but in the face of that existential threat Joly did something remarkable: he saved Best Buy and remade it into a thriving company rated as one of the most desirable businesses to work for. Having recently stepped down as Chairman and CEO, Joly is ready to share the leadership principles that underpinned the resurgence of Best Buy and that he believes are at the heart of business: pursue a noble purpose, put people at the center, unleash human magic, and treat profit as an outcome. There was a time when many would call this a soft philosophy. But times are changing. Best Buy and 180 other companies signed the momentous Business Roundtable statement in support of stakeholder capitalism. The Covid-19 pandemic further pushed many businesses to lead from a place of purpose and with humanity. The changes underway are not a revolt, but a revolution. And Joly provides concrete advice on how to implement principles that can serve as beacons for the next era of capitalism. Joly himself was transformed from a hard-charging, deeply analytical McKinsey consultant to a leader who believes in what he calls human magic. He will share how so much of what he initially learned about management is either dated, incomplete, or simply wrong-including how to turn around a business, develop and implement a strategy, mobilize an organization, and what it takes to be a great leader. The leadership principles Joly lays out worked at Best Buy. They can also contribute to the necessary re-foundation of business and capitalism around purpose and humanity"--
Go Where There Is No Path
For all who dare to go off the beaten track, this is the inspirational, power-packed playbook for transforming your life and your world--from a young, Black social entrepreneur whose dorm-room tech startup has helped millions pay for college and access unprecedented opportunity.
Gray, the son of a single working mother who had him at age fourteen, grew up in deep poverty in Birmingham, Alabama. An academic star, he had every qualification for attending a top college--except for the financial means. Desperate, Gray headed off the beaten path, searching online to apply for every scholarship he could find. His hustle resulted in awards of 1.3 million dollars and became his call to action to help other students win their own "schollys." It inspired him to start up Scholly, an app that matches college applicants with millions of dollars in outside scholarships that often go unclaimed.
When he was a senior at Drexel University, he appeared on Shark Tank as CEO of Scholly. In the most heated fight in the show's history, the sharks challenged Gray as to whether his app was a charity or a profitable business. Both, he insisted, proposing a new paradigm for social entrepreneurship and netting deals from Lori Grenier and Daymond John.
At the time Scholly's subscriber base was 90,000 users. Today the app has 4 million subscribers who have won scholarships totaling more than $100 million. Meanwhile, Gray--without help from the mostly all-white boy's club of Silicon Valley--has emerged as a tech startup superhero now tackling the crisis of student debt with innovative, unrivaled strategies.
Gray's premise is that when you lead with the good--confronting issues such as poverty and racism--the money will follow. His story is proof that when you develop a mindset for success, you turn disadvantages into gold. And when you create opportunities for others, you enrich the marketplace for yourself too.
Gray shows us, we can carve out new paths to better days and leave trails for others.
Transform your ability to persuade and negotiate with this practical new resource
In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.
In this important book you'll discover:
- Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions
- Real world examples and practical exercises to illustrate and practice the concepts discussed
- A fun yet rigorous approach of a complex subject that can be practically applied in any business situation
Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
Business Writing For Dummies
Learn how to write for the results you want every time, in every medium!
Do you wish you could write better? In today’s business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues, supervisors, clients, partners, employees, and people you’ve never met. No wonder strong writers win the jobs, promotions and contracts. Business Writing For Dummies shows you, from the ground up, how to create persuasive messages with the right content and language every time—messages your readers will understand and act on.
This friendly guide equips you with a step-by-step method for planning what to say and how to say it in writing. This sytem empowers you to handle every writing challenge with confidence, from emails to proposals, reports to resumes, presentations to video scripts, blogs to social posts, websites to books. Discover down-to-earth techniques for sharpening your language and correcting your own writing problems. Learn how to adapt content, tone and style for each medium and audience. And learn to use every message you write to build better relationships and solve problems, while getting to the “yes” you want.
Whether you’re aiming to land your first job or are an experienced specialist in your field, Business Writing For Dummies helps you build your communication confidence and stand out.
- Present yourself with authority and credibility
- Understand and use the tools of persuasion
- Communicate as a remote worker, freelancer, consultant or entrepreneur
- Strategize your online presence to support your goals
- Bring out the best in people and foster team spirit as a leader
- Prepare to ace interviews, pitches and confrontations
Good communication skills, particularly writing, are in high demand across all industries. Use this book to gain the edge you need to promote your own success, now and down the line as your career goals evolve.
The Non-Obvious Guide to Working Remotely (Being Productive Without Getting Distracted, Lonely Or Bored)
"Any remote worker would find this book useful." --Booklist
An all new updated 2021 edition of the popular original guide to working from home and adjusting to virtual work featuring the best tips and advice from more than 50 top experts.
Most books on remote work repeat the same tired advice about being productive while wearing sweatpants. The advice in this book is different. Award winning author Rohit Bhargava reveals the secrets of remote work by curating advice from the experts.
In this book, you'll learn:
- Why trying to recreate a "home studio" for presentations is overrated.
- How you can build powerful relationships with people you've never met.
- The seven rules of virtual meetings that everyone should know.
- How to look and sound amazing on video, without spending a fortune.
Most guides to virtual work pretend like it is better than being face-to-face. It usually isn't. But in today's business world, there are many reasons you need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic.
In this short guide featuring a compilation of the best advice and insights from more than 50 experts from dozens of industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person.
This is not a book that will convince you that you need to work remotely every day or that you should go to a Caribbean island and become a digital nomad. It's a guide for anyone forced to work remotely, stuck on too many Zoom calls, and looking for quick actionable advice on how to shift the way they work to get more done every day.
The Introvert's Edge to Networking: a Step-By-Step Process to Creating Authentic Connections
Finally - A Networking Book for Introverts!
The sequel to Pollard's international bestseller The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone, selected by BookAuthority as the #2 "Best Introvert Book of All Time" and listed by HubSpot as one of the "Most Highly-Rated Sales Books of All Time."
Introverts across the world have been sold a lie: One of the biggest myths that plagues the business world today is that our ability to network depends on having the "gift-of-gab." This is nonsense. You don't have to be outgoing to be successful at networking. You don't have to become a relentless self-promoter. In fact, you don't have to act like an extrovert at all.
The truth is, introverts make the best networkers . . . when armed with a plan that lets them be their authentic selves.
Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking.
In this paradigm-shifting book, you'll discover how to:
- Overcome your fear and discomfort when networking
- Turn networking into a repeatable system
- Leverage your innate introverted strengths
- Target and connect with top influencers
- Leverage the power of virtual and social networking
Whether you're a small business owner struggling to make a living or a professional who's hit a career plateau, The Introvert's Edge to Networking is your path to a higher income and a rolodex of powerful connections.
Business Made Simple
"It's hard to be successful without a clear understanding of how business works. These daily readings are crucial for any professional or business owner who wants to take their career to the next level. In this 60-day guide, readers will be introduced to 10 areas where truly successful leaders and their businesses excel : Character, Leadership, Personal Productivity, Business Strategy, Messaging, Marketing, Sales, Negotiation, Management, Execution."
Business Library Card
Do you have a business or non-profit based in Wilmette or Kenilworth? Access our powerful business databases, books on the latest business and management trends, and much more.
To qualify for a Wilmette library business card, you need:
- Identification of the owner or manager, who will be responsible for all materials associated with the account
- A current tax bill, lease agreement, or utility bill with the business’ or non-profit’s name and address within the Wilmette/Kenilworth Public Library District
To apply, simply bring the above items to the Circulation Desk during business hours. Wilmette Public Library business cards are good for one year and are renewable.
Questions? Call the Circulation Desk at (847) 256-5025.
SCORE One-on-One Couseling for Small Businesses
Schedule a free, one-hour session with a SCORE mentor. Sessions will be held in the library's Small Meeting Room.
Go to SCORE's website, select "find a SCORE branch" and use the search function to sign up for these ongoing sessions.
Any questions? Contact business librarian John Amundsen at email@example.com.
Business Reference Appointments
Have a business reference question, need help with our resources, or don't know where to begin?
Contact business librarian John Amundsen via email or call (847) 256-6954 to set up a reference appointment over the phone, via virtual meeting, or in person at the library.
Strictly Business Voices Blog
Strictly Business Voices is the library's business services blog. Follow us for contributions from community leaders and discussions on business trends, as well as information on our business programs and services.
- Bob Carlson's Retirement Watch
- DRIP Investor
- Kiplinger Tax Letter
- Kiplinger Letter : Forecasts for Management Decision making
- Kiplinger's Investing for Income
- Kiplinger's Personal Finance
- Kiplinger’s Retirement Report
- No Load Fund Investor
- Richard E. Band’s Profitable Investing
Newspapers and Magazines
- Advertising Age
- Business Week
- Crain’s Chicago Business
- Financial Times
- Investor’s Business Daily
- Small Business Opportunities
- Small Business Tax News
- Wall Street Journal
Advertising Age is a trade publication that features news, data, and analysis on marketing and media. Online access is available inside the library only; please see a librarian for assistance.
Bob Carlson's Retirement Watch
Retirement Watch is a monthly newsletter produced by tax expert Bob Carlson, covering all financial and tax aspects of retirement. Online access is available inside the library only; please see a librarian for assistance.
Business Insights: Global
Gale Business Insights: Global delivers international company and industry intelligence including detailed profiles, news, case studies, scholarly articles, and more.
Crain's Chicago Business
Coverage and analysis of the Chicago area business community. Online access is available inside the library only; please see a librarian for assistance.
DRIP Investor is a monthly newsletter produced by analyst Charles Carlson covering Dividend Reinvestment Plans (DRIPs) and stock picks. Online access is available inside the library only; please see a librarian for assistance.
Gale Directory Library
The Gale Directory Library collects directories on companies, publishers, and associations, with search and export tools useful to generating mailing lists, analyzing trends, and more.
Gale Legal Forms
Harvard Business Review
News and analysis on a wide range of general business, management, and economics topics. Online access to the Harvard Business Review is available inside the library only; please see a librarian for assistance.
Investor's Business Daily
News and analysis covering national and global financial markets. Online access is available inside the library only; please see a librarian for assistance
LexisNexis (Nexis Uni)
Mergent Archives collects over a century's worth of global corporate and industry related documents, with reports covering more than 100 countries and industries.
Mergent Intellect features information on both public and private companies worldwide, including business data, industry news, executive contact information, the ability to access industry profiles, a job search database, and more.
NetAdvantage, by Standard and Poor's, provides information on companies, industries, the stock market, the economy, and long- and short-term prospects for equities, bonds, funds and industries.
Small Business Resources Center (Gale)
Gale offers small business resources, market research, and planning tools to support entrepreneurs at every stage of the business lifecycle.
Rates safety and financial stability for banks, credit unions, insurers, stocks and mutual funds. Includes a Medigap Plan selection tool.